Tennis has always been associated with style and grace, not just on the court but off it as well. Over the years, tennis fashion has undergone a significant evolution, reflecting the societal changes and the evolution of the sport itself. From the early beginnings to modern-day tennis, we explore the style journey that has taken place through the years.
In the early years of tennis, during the late 19th century, the fashion worn on the court was heavily influenced by the restrictive clothing worn by women during that era. Women wore long, heavy dresses that covered their ankles, with corsets and petticoats underneath. This attire certainly didn’t make for easy movement, and it was only a matter of time until more practical and comfortable options were introduced.
The 1920s witnessed a shift in tennis fashion, with women adopting shorter skirts, comfortable blouses, and even sleeveless tops. This new style allowed for better mobility and was influenced by the flapper fashion of the time. Meanwhile, men stuck to classic, tailored white trousers and shirts, adding a touch of elegance to the sport.
As the sport grew in popularity, so did the demand for functional and practical clothing. In the 1930s and 1940s, women’s tennis attire introduced shorts and polo shirts, providing greater ease of movement. Matching headbands and tennis cardigans became popular accessories.
The 1960s and 1970s marked a significant shift in tennis fashion, as more vibrant colors and innovative designs were introduced. The iconic all-white dress code slowly started to fade away, and players like Chris Evert and Bjorn Borg pushed boundaries, bringing fresh and bold looks to the court. From bright floral patterns to psychedelic prints, tennis attire became an expression of individuality and personal style.
The 1980s brought a more athletic approach to tennis fashion. With the rise of players like John McEnroe and Martina Navratilova, sportswear companies started creating specialized tennis attire. This era witnessed the introduction of sweatbands, tank tops, and shorter, tighter shorts for both men and women. Brands like Nike, adidas, and Fila dominated the market, showcasing their logo prominently on the clothing.
In recent decades, tennis fashion has become a blend of tradition and modernity. While the all-white dress code is still prevalent in prestigious tournaments like Wimbledon, players have more freedom to experiment with their outfits. Stars like Serena Williams and Roger Federer have become trendsetters, donning cutting-edge designs crafted by renowned fashion houses such as Nike x Off-White and UNIQLO.
As technology has advanced, so has the functionality of tennis fashion. Outfits are now made with moisture-wicking fabrics, enabling players to stay cool and comfortable during intense matches. Additionally, sustainability has become a priority for many brands, incorporating materials made from recycled plastics into their designs.
The evolution of tennis fashion reflects the changing attitudes towards the sport and the evolution of societal norms. From restrictive and formal attire to functional and fashion-forward looks, tennis fashion has come a long way. Today, players have the freedom to express their personality and style on and off the court, making tennis a true fashion playground.