From Willy Wonka to Barbie: Selling a Movie While Selling a Product | Features

Whether they’re successful, however, is another matter entirely. These product-focused films and corporate biopics come at the same problem of wooing audiences in different ways. The best films, like Greta Gerwig’s “Barbie,” manage to either interrogate their brand—tearing it down or building it up as necessary—or somehow manage the trick of replacing the product in the audience’s … Read more

Matchbox Twenty’s Rob Thomas Reveals His ‘Barbie’ Reaction

The following post contains minor spoilers for Barbie. One of the standout sequences in Greta Gerwig’s Barbie — one that is sure to go down in legend as one of the ultimate spoofs of ’90s culture — is when Ryan Gosling’s Ken, and a whole army of other Kens, serenade Margot Robbie’s Barbie (and the … Read more