I like to say that we know our audiences, but our content providers really know their audiences as well. We do rely a lot on social media from here, but we’re owned by AMC, Regal, and Cinemark, and we have pre-approved rights to trailering, movie posters, other theater assets, office handouts, things like that, in the movie theater.
Our research tells us, though, that the big thing that really drives audiences are the movie trailers. And by the way, we’re the ninth largest distributor in North America right now behind you the big guys, Disney, Universal, and everybody.
What are you most excited about that’s coming our way?
I’m very excited about our classic movie series this year.
We’ve got a very diverse content, very diverse lineup of content. We’ve already showed the 85th anniversary of “The Wizard of Oz” and the 60th anniversary of “My Fair Lady.” Now we have the 35th anniversary of “Steel Magnolias” and the 85th anniversary of “Gone With the Wind” and the 85th anniversary of “White Christmas.” “Blazing Saddles,” too, the 50th anniversary.”
In the faith area, we’ve got a picture coming out called “Someone Like You,” based on Karen Kingsbury’s best-selling novel.
We always do a Ghibli fest. We’re continuing the Metropolitan Opera. We’re wrapping up the season as we get into February, March here, and then into the summer. We’ll have summer encores, as usual. There’s something for everybody. In the horror category, we showed “Winnie-the-Pooh, Blood and Honey.” We got the sequel coming out.
It’s fun to be able to work on Winnie the Pooh one day and a documentary or Metropolitan Opera the next day. We do about 90 events a year.
What’s next for movie theaters?