Mattel has had to apologize for a major error on the packaging for their line of dolls from the upcoming movie version of Wicked, after concerned customers discovered that a website listed on them directed people not to a site for the film but to a similarly titled porn page. Oops. This could prove to be a costly error. … Read more
Mattel is continuing to bring some of its most iconic products to the world of movies, with the company announcing on Wednesday that a View-Master live-action movie is in the works. The movie is in development along with Sony Pictures Entertainment, and will be about the iconic 3-D image toy that was originally introduced in … Read more
Mattel is continuing to bring some of its most iconic products to the world of movies, with the company announcing on Wednesday that a View-Master live-action movie is in the works. The movie is in development along with Sony Pictures Entertainment, and will be about the iconic 3-D image toy that was originally introduced in … Read more
Mattel’s generation-spanning toy, the View-Master, is getting a live-action movie from Sony Pictures Entertainment and Escape Artists Wait! What year is it? After finding tremendous success with Greta Gerwig’s Barbie, Mattel Films is partnering with Sony Pictures Entertainment and Escape Artists to pull the lever on a live-action View-Master movie inspired by the iconic toy. … Read more
Mattel, the toy company behind brands (and movies) like Barbie and Masters of the Universe, is now looking into making a movie based on another of their signature products: View-Master. The durable kids toy has been on store shelves for decades. The user looks through the gadgets eye holes to view 3D images that are stored … Read more
Mattel’s Masters of the Universe and VeeFriends are collaborating to produce a special-edition Masters of the Universe Origins Skeletor & VeeFriends Skilled Skeleton 2-Pack and mini-comic. What is the new VeeFriends x Mattel collaboration? The collaboration sees Mattel teaming up with VeeFriends, a contemporary entertainment company created by entrepreneur Gary Vaynerchuk. The partnership will see … Read more
Although Greta Gerwig may not be looking to make a Barbie 2, Mattel is just getting started. Mattel wanted to get the first film right Speaking to Variety in a recent profile on what the future holds for Mattel’s movie plans, CEO Ynon Kreiz was asked about potential sequels to Barbie. According to Kreiz, Mattel’s … Read more